How to Make Extra Money Online – CampaignsAdd Groups
The use of PPC as a traffic source does need careful planning. If you have a make money online campaign, a Forex campaign and weight loss campaign for instance you do need to be organized from the outset else your ad tracking and maintenance will become more difficult. In AdWords a campaign is a particular promotion that you are running. In most cases a campaign will refer to one particular niche. If you are aspiring to have a make extra money online campaign then limit it to one campaign or many similar campaigns. Do not have a general purpose campaign over a mixture of niches. It is then easier to manage. There is no hard & fast rule but it is easier to follow this method. Should you run similar named campaigns make sure that your can identify them?
Inside each campaign you will have either one or multiple ad groups. An ad group is for a keyword or group or keywords related to the product you are promoting. Many campaigns can have dozens of ad groups. This does involve a certain amount of keyword research as it is essential that your ad copy is relevant to your keywords.
Each one of your add groups should have a least one word that is contained within very add group. In other words it is a variation on a long tailed keyword. For instance on the make money campaign., you could have the key word ‘make money online’ in one ad group, ‘earn extra money online’ in another and ‘make money quick’ in another. This is a very simplistic view of ad groups but they all contain the word money.
Each one of the above ad groups can have their own ad copy but all will link to the same URL. If you follow this procedure for between 10 and 40 ad groups all with their own ad and their own keywords you should be able make a god income from PPC.
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Author: Michael J Hawkes
Source: ezinearticles.com
